“GHOSTING” IN THE APPLICATION PROCESS

One of the main reasons for this behavior is the dramatic change in the job market. Nowadays, applicants are in the fortunate position of being able to choose a job in many sectors and functions, and choose between numerous appealing job offers or employers. As a result, job seekers may be negotiating two or more potential contracts at the same time, and not communicating this openly. When the perfect candidate turns down the job offer unexpectedly, companies and recruiters have lost a lot of time and have to re-start the search at great expense. In the meantime, other interested and potential candidates may have accepted other positions.

Attractiveness factors – the incentives that companies offer to attract and retain the best talent – include competitive remuneration packages, flexible working time models and mobile working, and extensive opportunities for professional and personal development. Purposeful work that contributes to personal development, a positive working atmosphere where one’s work is recognized and appreciated, and good cooperation between employees, are also important factors here. Furthermore, the company’s reputation plays a decisive role and is frequently reflected in employee reviews on social media for example. Many companies simply don’t really know their attractiveness factors well enough, and find it difficult to communicate them, which often results in problems recruiting good applicants.

It is essential that the second interview is well organized. For example, the applicant should prepare a presentation, a work sample or such comparable task. Applicants who are not sincerely interested in the position will often find this too much preparation, and terminate the process at this stage. It has also proven a good idea to invite the candidate for a trial working day before signing the contract. This enables them to get to know their future workplace and colleagues. They also have the chance to look at different departments and get a better idea of the organization and the position. Then decide.